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Happy Tenants, Higher Returns: Unlocking Hidden Profits in Multifamily

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About this podcast

What if the secret to bigger profits in multifamily isn’t higher rent — it’s happier tenants?

In this episode of Wealth Unfiltered, our host Samantha Parrinello sits down with Jackie Ware, CEO of Pegasus Residential — Viking Capital’s trusted property management partner — to uncover how tenant satisfaction directly drives profitability.

From reducing turnover and boosting NOI to creating communities that residents actually love, Jackie explains why happy tenants are the foundation of sustainable returns.

Find Jackie here: https://www.linkedin.com/in/jackie-ware-719531b2/

Read more on Pegasus Residential here: https://www.pegasusresidential.com/

Key takeaways

  • How tenant satisfaction directly increases NOI and asset value

  • Common mistakes owners make that hurt retention and returns

  • The “hidden profit” inside better operations and resident engagement

  • How Pegasus uses data and training to identify unrealized value

  • What self-managing owners can do right now to boost tenant happiness

  • The future of multifamily: technology, flexibility, and sustainability

🎙️ Ethics and economics align — because happy tenants build thriving investments.

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Stay connected with Viking Capital for exclusive market insights, expert guidance, and behind-the-scenes access to our latest investment projects. Join a community of forward-thinking investors and discover strategies to elevate your wealth and achieve lasting financial growth. 

Follow us on social media—your journey to smarter investing starts here

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