January was a power-packed month for Viking Capital! Over half of our team hit the ground running at the NMHC, one of the largest multifamily conferences in the country. We didn’t just attend—we made connections, absorbed the latest market trends, and uncovered the hottest deals in our prime target markets. We’re on the hunt for the best opportunities that will bring top-tier multifamily investments to our portfolio and maximize returns for our investors.
We’re also excited to share something we’ve been working on for a while: the Viking Capital investor app. It’s designed to bring all the essential tools you need into one place—download PPM documents, invest within the app, explore deal details, schedule a call with us, or read the latest newsletters, all in one spot.
We’d love to hear from you! Please take a moment to complete a brief survey on the features you’d like to see.
As always, if you have any questions, do not hesitate to reach out to our Investor Relations Team.
Onward & Upward,
The global flexible workspace market is expected to reach $67 billion by 2028, doubling from $33 billion in 2023. This growth reflects the lasting impact of remote work, allowing tenants to live anywhere and driving demand for spacious multifamily properties.
Why it matters for multifamily investors: As more tenants seek properties with room for both work and personal life, investing in flexible living spaces aligns with this trend, positioning investors to capitalize on the shift toward location-independent lifestyles.
As we move into the new year, shifting rental dynamics reflect deeper trends in affordability, economic opportunity, and quality of life across the nation.
Here’s what’s shaping the market:
The South’s dominance shows how regional advantages and economic growth drive rental demand YoY.
Cities like Arlington, Knoxville, and Spokane are gaining traction, becoming hotbeds of competition for renters.
Meanwhile, traditional markets like Detroit and the Northeast adapt as renter preferences shift, focusing more on affordability and lifestyle.
The one consistent variable nationwide is strong demand with a shortage in many major cities and growing markets.
FAST FACTS:
- The U.S. will need 4.3M more units by 2035, says NMHC, including a 600K-unit deficit from post-2008 underbuilding.
- 1.5M vacant homes are needed to bring vacancy rates back to historical norms, according to Freddie Mac.
What does this mean? Unmatched demand for multifamily housing. Opportunities for developers and investors to meet this critical need. Long-term growth and resilience in the multifamily market.
Tune into Viking Capital’s wealth {un}filtered.– This week we interviewed Lead Economist for Marcus & Millichap, John Chang on the micro and macro trends impacting multifamily, and the 2025 investment landscape.
Listen on Spotify, or watch on Youtube, below!
Quarterly reports and videos will be going out this week. Be on the lookout for your investment updates in you inbox titled Property Name: Quarter Recap.
Our asset management team works tirelessly to provide the best possible experience for our tenants, while also ensuring strong financial performance to deliver the highest returns for our investors. Since 2024, three of our properties have earned the prestigious top maintenance rating through Appwork.
