Most People Get This Wrong About Financial Advisors

In this episode of Wealth Unfiltered, Anna N’Jie-Konte, founder and CEO of Poder Wealth Advisors, joins us to share the practitioner’s playbook for serving high net worth women. Before going out on her own, she spent time at Bernstein Global Management and RBC Wealth Management. From there, she built her Baltimore-based RIA around a client profile most of the industry has overlooked: women navigating divorce, inheritance, and business exits.

Anna walks through her approach to portfolio construction for clients in the $2 to $5 million range, covering tax management, direct indexing, and values-aligned investing. Alternatives come in at the $3 million mark, alongside a discovery process that identifies each client’s impact pillars. In addition, deal flow comes through an advisor mastermind, a fund manager network, and often the clients themselves. Her tech stack includes Altruist for custody, Right Capital for planning, and Hazel AI and Holistic Plan for tax work, run by a team of four.

Anna shares what she believes separates truly great advisors from the rest. First, leading with tactics before understanding the person is a common misstep. Similarly, assuming next-generation clients share their parents’ preferences drives people away. Finally, a clunky experience for tech-savvy clients is often the last straw. Her framework starts with three questions: what is the client’s vision, who and what matters to them, and where are they starting from financially? Only after answering those does she move into strategy.

Find Anna Here

LinkedIn: https://www.linkedin.com/in/annanjie/
Instagram: https://www.instagram.com/anjiekonte/
Personal Website: https://annanjiekonte.com/

Learn More About Poder Wealth Advisors Here

https://www.poderwealth.com/about

Key Takeaways

Women are projected to control more than $30 trillion of U.S. wealth by 2030, making this the largest intergenerational wealth transfer in American history.
Liquidity event planning should start 1 to 3 years in advance so clients can make smart tax elections, set up estate structures, and avoid expensive decisions under pressure.
Not every high-income person needs an advisor yet, and the right move is sometimes telling a prospective client to come back once their financial habits are established.
Values-aligned investing is not a trend to dismiss; for many clients, especially women, it is a non-negotiable part of how they want to build and deploy wealth.
Advisors lose next-generation clients by leading with jargon, talking down to inheritors, and making the onboarding experience needlessly complicated.
Inheriting a client’s assets does not mean inheriting the relationship. Treat next-generation clients as new and earn their trust from the start.